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How to Build a Website for Your Brand or Small Company

A website that helps you grow your audience, convert leads, and develop a trustworthy online presence is a wise investment for anybody, whether they’re a freelancer or small company owner or just want a place to showcase their professional accomplishments.

Factors to Consider When Continuing Your Business

Before continuing or ending your business, you should think about a few factors. Here are a few key points to keep in mind.

Is the company profitable? You started your company to make money. If your company is continuously losing money, shutting down may be the best solution. Assume, however, that you operate a lucrative business that is experiencing difficulties due to temporary circumstances such as the economy. In that instance, staying functioning and weathering the storm might make sense. However, it’s critical to be practical when it comes to staying open. Entrepreneurs are optimistic by nature, and they frequently invest in a business long after it is no longer viable.

Are the assets of the company worth more than the liabilities? If your company has more assets than liabilities and is still profitable, it’s obvious that it’s worth keeping. Reorganizing debt in bankruptcy (or, if you’re a sole owner, removing it) may be just what you need to keep your business viable. If bankruptcy’s solutions aren’t practical, consider selling the business and paying off the business debt outside of bankruptcy (unless you want the Chapter 7 bankruptcy trustee to execute it for you in a transparent manner—but keep in mind the potential drawbacks outlined below). In most circumstances, you’ll save money while increasing the amount of money available to creditors. If, on the other hand, your business is seriously in the red, you’ve probably already realized it’s time to cut your losses.

Are you personally responsible for your company’s debts? Is Missouri a Community Property State? If you’re personally liable for your company’s obligations, it might be better to keep it going (rather than taking on more debt) while you negotiate with creditors. If the firm doesn’t have enough assets to satisfy its liabilities, creditors may have little choice but to pursue your personal assets if the company is closed. Another option is for the business owner to file a personal Chapter 7 bankruptcy and have the personal guarantee discharged.

These aren’t the only factors to think about. Additional aspects are described further down. See Business Cash Flow Problems & Bankruptcy for further information on additional possibilities if your company is in trouble.

Step-by-Step Instructions on How to Create a Website

The most powerful sales and marketing tool you have on your website. A gorgeous personal or company website may be created in minutes by following these five simple steps. To begin, follow these steps.

Decide on a Web Address

Your website’s domain name is the name you give it.

The best thing is to choose a name that reflects your company or professional identity. Additionally, this might have an enormous influence on how your website ranks in search engine results. To boost the number of people that visit your site, a decent domain name may help you rise in the search engine results.

Consider these valuable hints while you brainstorm domain names:

  • To increase your website’s exposure in search engine results, use relevant keywords.
  • Make sure it’s spelled correctly.
  • The best way to develop creative domain names is to utilize an online name generator.
  • To make it easy for visitors to remember, keep your domain name brief.
  • Avoid using abbreviations, acronyms, hyphens, or digits in your writing.
  • Use top-level domains (TLDs) synonymous with your company or brand, such as .com or .net.
  • Keep an eye out for any other users. However, it is possible to acquire a domain name from someone else. Using a different top-level domain, such as.net, maybe better.

Obtain a Domain Name and Decide on a Design and Hosting Company.

It is necessary to register your domain name with a registrar after you have decided on one. You may use a service like Domain.com or Network Solutions to do this task. This service just registers your domain name ownership for you, which might cost anywhere from $10 to $20 each year, depending on the TLD you choose.

To develop your website, you’ll still need to choose a host for the URL and maybe a different tool to design it. If you want to keep things simple, you may register your name with a company that provides hosting and design services.

WordPress, Squarespace, or Wix are all-in-one options if you don’t have much or any coding skills.

Look for a web hosting business that provides bonuses such as tech assistance, a free domain name, or a certificate of Secure Sockets Layer (SSL) to distinguish your web hosting and design firms.

SSL certificates are an essential consideration since they allow a secure connection and safeguard your site’s data and sensitive information for both you and your visitors. To put it another way, the S in HTTPS is appended to the front of the URL of a secure website. It’s well-liked by both search engines and site visitors.

All-in-one providers are more likely to provide these features, but it’s not a guarantee, so be sure to check before signing up for a package.

InMotion, BlueHost, DreamHost, GoDaddy, and GoDaddy are some of the most well-known web hosts.

Canva and Adobe Creative Cloud are two third-party design packages to consider if your site provider does not offer any integration capabilities. These platforms allow you to build designs that can be integrated into your website’s pages.

Create pages with helpful information and engaging content

Organizing the information about your company and its products and services is something you may do in various ways.

As a result, make an effort to include the following pages on your website:

  • The site’s homepage is eye-catching. Your website’s key hub should entice visitors and explain precisely what you do and who you help. Include eye-catching pictures, easy-to-read typefaces, succinct text descriptions, and compelling calls to action in your marketing materials.
  • A well-written ‘About Us’ section: tell the tale of how your company came to be. Highlight your accomplishments, goals, and values. You may also introduce any staff members to consumers to build stronger relationships.
  • Booking or store page. Make additional money by using third-party e-commerce or online scheduling tools like HoneyBook.
  • A contact page that is easy to use. To make it easy for others to get in touch with you, include social network profiles, email addresses, phone numbers, and a contact form. Add your business’s hours of operation if it’s appropriate.
  • Content sticks in mind. You become an authority in your field by putting out high-quality material. Case studies and other types of content might be included. Bonus: This material might improve your search engine ranking and bring more people to your page.
  • A comprehensive FAQ section. It is possible that providing solutions to frequently asked concerns can minimize the number of calls and support requests you get and assist in establishing trust with your brand.
  • Reviews and media attention. Share your accomplishments with others to increase your reputation. If your company has been mentioned in a prominent media source, create a page where customers can leave favorable evaluations of your services.

Make Your Website SEO Friendly.

With SEO, your company’s website is optimized to appear higher in search engine results, particularly on Google’s SERPs. It’s what others use to find out more about you.

When building your website, keep these SEO techniques in mind to boost your exposure and generate more traffic:

  • Don’t forget to sprinkle pertinent terms throughout your content, often known as keywords. There is a fine line to walk when it comes to keyword stuffing. Make sure your decisions are well thought out before you make them. Overuse might harm your search engine rankings.
  • Maintain a steady stream of high-quality material for your consumers or audience members.
  • The best way to keep your material fresh and updated is to do regular audits and cleanups.
  • Optimize your pictures and enable browser caching to reduce your website’s loading time as much as feasible. You can improve your website’s search engine rankings by making these changes. Using GTmetrix, you can check the speed of your website. Read up on the significance of a fast-loading website.)
  • The design and content of your website should be compatible with all devices. Your website’s performance on mobile devices should not be undervalued. Smartphones now account for as much as half of all online traffic.

A well-designed company website is excellent, but search engines want to see more than that when they crawl it.

Keep your visitors in mind while you optimize your site for search. You’ll want to choose simple navigation techniques and develop web pages that load quickly. Use Section 508 principles to ensure that your site is accessible to various users.

Be sure to check your website before you click “Publish.”

You must thoroughly test your website before making it available to the general public.

Keep these points in mind:

Verify that all of your writing is free of inaccuracies by going through it one more time.

  • Check to see if any of the links are broken.
  • Remove any unnecessary stuff from your website’s design or theme.
  • Use a variety of browsers to see how your website looks in different environments.
  • You can track the performance of your website by connecting it to Google Analytics.

Once you’re satisfied, press the publish button. Use social media sites like LinkedIn, Twitter, Instagram, and Facebook to promote your freshly launched website and get the word out to your existing and potential customers.

Ensure that your website is current

When you publish your site, you’re not done. Maintaining your website regularly is essential if you want to keep a high position in search results and provide a better user experience to your website’s users. Check out this list of tasks for your webmaster:

Analyze how visitors interact with your site using webmaster and analytics tools like Google Analytics. Bounce rates, click-through rates, and average session time are some metrics to monitor on a website.

Regularly upload new content to your website, including blog entries, product information, and promotional deals.

Check your website’s internal and external links, pages, and plug-ins every month to make sure they’re operating correctly.

Update your “About Us” page to include new team members or accomplishments that you’ve made.

Your search engine optimization (SEO) will increase as you build partnerships with other businesses. Search engines consider your website to be more trustworthy and deserving of better rankings when it receives links from other reputable websites.

Inquiries that are often asked (FAQs)

Is a website essential for a business?

Every company should have a website. Even if you don’t plan to sell online, having a website is essential for marketing since it allows people to learn more about you online, which may lead to purchases in the physical world.

Making a website isn’t cheap.

Free to $20,000 upfront costs are typical for small enterprises, personal websites, and portfolios; the cost is much higher in other circumstances. Your web hosting plan, add-ons, design, SEO, and other adjustments determine the final and ongoing expenses. You may expect to spend anywhere from $4,000 to $10,000 for a small company website.

Is it better for me to construct my website or hire a professional?

Hiring a designer may be the best option if you have a large budget and don’t want to deal with the design or technical parts. Other options include WordPress, Wix, or Squarespace for those who want a more hands-on approach to web design.

Is it possible to purchase a domain name and keep it?

No. You may prepay for up to ten years of domain registration to save money each year. Depending on your selected domain’s availability or prior owner, you may also have to pay a one-time purchase charge and the registration cost. The higher your website’s brand recognition, the more money you’ll have to spend on a domain name.

Is a free website possible?

Creating a website without spending any money is, in fact, a viable option. Most free platforms either utilize a subdomain or show third-party adverts, which can rapidly make a company website appear unprofessional. Establishing a website without any upfront costs with these services is possible. Find out how to create a website for nothing.