Web design

The Web Foundation tries to crack down on deceptive web design practices by big companies / Digital Information World

Anyone who’s tried to cancel an Adobe subscription will probably know how frustrating this process is due to the fact that it’s the kind of thing that could potentially land you hefty cancellation fees. Adobe isn’t the only big company to use deceptive design to trick users into signing up for services without fully informing them of the implications of the move, with other big companies like Amazon using similar practices.

With all of this having been said and now out of the way, it is important to note that the Web Foundation is trying to crack down on this due to the monetary loss that so many consumers suffer as a result of these practices. These design choices are called Dark Patterns, and they’re so prevalent that countless users have had to have terrible user experiences, with a great example being the New York Times which actually requires you to call them if you want to cancel a subscription you pay.

Companies usually make it difficult to cancel a subscription in order to minimize the number of people who do so, but this is a misleading practice because consumers should be able to stop paying for things they no longer have. need. Other companies like Amazon are taking a different approach, such as forcing their customers to sign up for Prime, and Indian company Byju is also doing something similar in that it makes it look like its subscription is free. , but will end up charging you a certain amount of money. .

The main problem with these practices is that they tend to impact the most vulnerable people in society, such as those who are not very tech-savvy. The Web Foundation is trying to create new UI and UX tools that can replace these dark patterns in the long run, and while they’ll have to work really hard to really fix this, it’s comforting to know that such a large-scale collaboration takes place.

H/T: Tech Crunch

Read next: According to a new study; Small and medium businesses are more prone to phishing attacks